Stop spending longer planning the work than doing it.
With AI tools, a fix can ship in days. The spec, the grooming session, and the estimate debate still take just as long. Tell FOCUS your goal: its agents draft the spec and tasks, collect progress over Slack, and show whether the goal moved.
Each step builds on the one before it. Every task is tied to the part of the spec it delivers, and every spec to the goal it serves.
Cut checkout drop-off 15% by Q3
Start with a result you can measure, not a feature request.
Promo codes fail silently at payment
Logged under the goal with its evidence: 212 mentions. Every problem sits next to the goal it affects, so you work on what’s real, not what’s loudest.
Fix promo codes first
Every problem is ranked by cost to fix versus impact on the goal. This one is cheap and hits shoppers at the exact step where they leave. Guest checkout is next.
Check each promo code as soon as it’s entered
FOCUS drafts the spec from your goal and the fix you picked, so you edit instead of starting blank. Done when: an invalid code shows an error before the shopper reaches payment.
Six tasks, each tied to the spec
Checking the code on entry, the error message, expired codes, codes that don’t apply to the cart, and more. Each one says what “done” means.
Shipped. The goal is 30% complete.
Instead of anyone updating a tracker, an agent asks the owner pointed questions in Slack and adds the answers to the plan. After launch, you see whether the goal moved, not just whether the work shipped.
Why start from the goal?
AI tools made writing code fast. So the costly mistake isn’t building slowly anymore. It’s quickly building something that doesn’t help. Starting from the goal, and checking the result, is how you catch it.
A ticket says “add promo-code validation.” It ships, gets closed, and no one checks whether checkout drop-off changed.
The same work starts from the goal and ends with a number. The promo-code fix shipped, and the goal is 30% complete.
Cost vs. impact, side by side
See every customer problem ranked by what it costs to fix and how much it could move the goal.
Specs you edit, not write
The spec, acceptance criteria, and tasks are drafted from your goal. You review and edit.
Results checked against the goal
Each fix is judged by whether it moved the goal it was for.